more color, groovy design, durable quality, ethically made, climber approved, inclusively feminist, objectively badass.
we wanted to see cooler climbing thangs. so we made some.
LET’s disrupt this shit
there’s a better way to do it. let’s include everyone—the climbers who have been out there, yet we don't often see represented. We’re here, we’re queer, + we support folx of marginalized identities. we seek to learn and educate, to grow, to love and invest in our community.
we are strong, we are creators, we are crushing it.
crusher climbing is proud to uphold our ethics and values. we are a feminist company who aims to be inclusive, diverse, and political. we acknowledge our privilege and seek to be a part of the change that dismantles patriarchal systems of oppression through representation, conversation, putting our money where our mouth is, and creating the world we want to see.
we understand that intersectional oppression is real: many folx endure overlapping and intersecting forms of oppression because of their race, gender, class, ability, sexuality, location, body, language, culture, education, age, neurodivergence, etc. These can become amplified in the climbing world, as progressive as it may appear. micro aggressions abound as well as full blown climber-on-climber assault and harassment. It can be a lot more difficult for some of us to climb than others. it may involve jumping over major hurdles, whether physical or social.
acknowledge and respect
we acknowledge that we climb on stolen land and that we must be respectful of the native people who still live in these places and hold them sacred. we have the ultimate privilege of climbing of some of the most incredible rock—but let’s remember that climbing takes time and resources, and those are things that not everyone has access to. we have the responsibility of acknowledging and doing something about it. for us that means running an ethical business that sponsors people and social justice groups that we believe in and support, as well as actively challenging the status quo in the climbing world.
so what are we going to do about it??
we are giving back 5% of all our profits!
we believe that it is our social responsibility to give back to the community, especially to those who have been oppressed and marginalized. the creation of this very business was due to our own privilege, which was born of genocide and violence that continues to this day. we hope to contribute more as we grow and thank you immensely for your continued support not only of our business, but also the foundations and groups we align ourselves with. together we can empower each other.