more color, groovy design, durable quality, ethically made, climber-approved, objectively badass.
we wanted to see cooler shit so we made some.
we can do
there’s a better way to do it. a more idealistic way: let’s include everyone. the other climbers out there, the one’s we don't see often represented in the media.
we are strong, we are creators, we are crushing it.
crusher climbing is proud to uphold our ethics and values. we are a feminist company who aims to be inclusive, diverse, and political. we acknowledge our privilege and seek to be a part of the change that dismantles patriarchal systems of oppression through representation, conversation, and creating the world we want to see.
we understand that intersectional oppression is real: many folks have to endure overlapping and intersecting forms of oppression because of their race, gender, class, ability, sexuality, location, body, language, culture, education, age, etc. These can get amplified in the climbing world, as progressive as it may appear. micro aggressions still get thrown around as well as full blown climber-on-climber assault and harassment. It can be a lot more difficult for some of us to climb than others. it may involve jumping over major hurdles, whether physical or social.
acknowledge and respect
we acknowledge that we climb on stolen land and that we must be respectful of the native folks who still live in these places and hold them sacred. we have the ultimate privilege of climbing of some of the most incredible rock—but let’s remember that climbing takes time and resources, and those are things that not everyone has access to. we have the responsibility of acknowledging and doing something about it—giving back in some way. for us that means running an ethical business that sponsors people and social justice groups that we believe in and support, as well as actively challenging the status quo in the climbing world.